SEO News

Advertising World

RSS
  1. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. A Google spokesperson drew attention to the fact that the injunction would result in "imposing Canadian law around the world".

  2. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for 43...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Google's announcements today demonstrate a committed focus to continue to promote growth in...

  5. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and...

  6. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.