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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. A Google spokesperson drew attention to the fact that the injunction would result in "imposing Canadian law around the world".

  5. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly.

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for 43...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Google's announcements today demonstrate a committed focus to continue to promote growth in...

  8. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and...

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If we saw them advertising on a keywords several months back, and they are still...