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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics provides the following tips to "survive and thrive in a constantly changing SEO world": Follow spammy onpage advertising techniques Advertising material In addition, Searchmetrics says the quantity and quality of backlinks remains...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  3. Last-Minute SEO - Here Come the Holidays!

    The second largest in the world. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. As long as Google doesn’t release an update or manually devalue your site...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. There was speculation that Google was trying to push...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  8. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. A Google spokesperson drew attention to the fact that the injunction would result in "imposing Canadian law around the world".

  9. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly.

  10. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for 43...