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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    I think this line between the desktop world and the mobile world is going to get more blurry. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you have different context and tools," said Gagnon, "you see the world differently. And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and location are the keys to...

  3. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively...

  4. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel.

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. We’d love to hear what trends in shopping and PPC advertising you’re seeing. You might say we take our responsibility to the economy (and the...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics provides the following tips to "survive and thrive in a constantly changing SEO world": Follow spammy onpage advertising techniques Advertising material In addition, Searchmetrics says the quantity and quality of backlinks remains...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  9. Last-Minute SEO - Here Come the Holidays!

    The second largest in the world. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. As long as Google doesn’t release an update or manually devalue your site...

  10. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. There was speculation that Google was trying to push...

  11. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  12. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...