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  1. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. We're already working with both solutions, which have proved to be extremely useful in...

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    'Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. With display advertising, investment in the Facebook Exchange (FBX...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    But recently, I have seen a few sites that surged each week, and then dropped back down slightly as the tremors continued. During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. Search interest in the term "school supplies" also peaks the first week in August, the report said. Pinterest and Instagram will be a place for retailers to explore...

  5. SEO vs. SEM Timelines: A Medical Analogy

    The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports). Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  8. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    This week, Twitter share another one of those stories. Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a...