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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    This week, Twitter share another one of those stories. Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    That means people that take the "I'll publish twice a week and see what happens" approach to content are going to be invisible. Twitter Ads: Twitter is finally getting serious about advertising. There's no other way to put this:

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It's ad season for brands as the Super Bowl is less than one week away. I hope for a great game and that advertising continues to push our craft forward, especially digitally. The same two trends over the past few years seem to be again rising to...

  5. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. These advertising options can fall by the wayside in favor...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Now that the world is shifting their television habits online, this means that the video...