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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to...

  2. Google App Searches Gmail for Upcoming Bills

    Now, users can simply tap the microphone and say, "Show me my bills" or "My bills due this week" within the app. Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  5. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. We're already working with both solutions, which have proved to be extremely useful in...

  6. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    'Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. With display advertising, investment in the Facebook Exchange (FBX...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    But recently, I have seen a few sites that surged each week, and then dropped back down slightly as the tremors continued. During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how...