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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. Search interest in the term "school supplies" also peaks the first week in August, the report said. Pinterest and Instagram will be a place for retailers to explore...

  2. SEO vs. SEM Timelines: A Medical Analogy

    The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports). Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    This week, Twitter share another one of those stories. Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    That means people that take the "I'll publish twice a week and see what happens" approach to content are going to be invisible. Twitter Ads: Twitter is finally getting serious about advertising. There's no other way to put this: