Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better gauge of results. Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. April also saw the first non-English language ad to...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ What makes an ad engaging or compelling? EMarketer report forecasts Yahoo will grow its U.S...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Advertising (ad impressions, clicks, traffic)
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. About 66 percent of advertisers say they integrate paid social ads into their online campaigns.
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with...
Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65 billion video views, across more than 2,000 successful social video campaigns, for more than 400 brands since 2007.
In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
Very tight and specific campaigns/keywords structure. Behind this button is an entire video advertising portal for YouTube. A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly...
In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched. Online video ad spend increased 27 percent in 2012 Optimizing search campaigns across multiple search...
Google: Create targets for your Dynamic Search Ad campaigns. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This adds a sitelinks-like option underneath your main text ad:
Branded Campaigns in AdWords penny per view. Smart advertisers always want to stretch their budget while being more efficient with their ad spend. It is abundantly clear when you watch a video whether it is high quality or not.
