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  1. Google Improves GDN Targeting With Bizo Audience Segments

    The audience segment targeting is applicable to both display and video targeting options through Google AdWords. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.