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  1. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...

  3. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    When it comes to ad keywords, Best Buy is taking the route of bidding on their own keyword which has a massive search volume of over 9 million per month. Additionally, Best Buy is bidding on some specific items that they carry such as “ipad 3...

  6. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Parker Severson, who is also a video producer, have produced close to 200 video knitting lessons that have been viewed more than 3.3 million times on the VeryPink Knits channel. If the viewer is interested in getting the pattern to complement the...