Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. The duration of the average online content video was 5.6 minutes, while the average online video...
This video shows how to the find the report: Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. What's in a keyword? Keywords connect a searcher's search terms to...
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
Player Card: A Tweet sized video/audio/media player card. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook.
Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and leading industry specialists about optimizing Vines. In comparison, only 1 percent of content is branded in the Unruly Viral Video...
There’s two fold things you should think about," Cutts said in a new video. You can view the entire advertorial video here: What are the guidelines webmasters need to know for advertorials and native advertising?
Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer advertisers the chance to display advertising on video that typically commands...
If you want to show a friend a funny video on YouTube, are you more likely to gather around your laptop or pass around your tablet? People are using these devices at an accelerating pace, and eMarketer has forecasted mobile advertising to be almost...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
People love taking pictures of food and the next step is low barrier video like the quickly growing (no pun intended) Vine. Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and...
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system.
Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. It certainly helps them harvest the data upon which their advertising juggernaut feeds.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
That's why YouTube recently announced that the video-sharing website had hit the incredible milestone of 1 billion unique monthly visitors. The company also announced that more than 6 billion hours of video are watched on YouTube each month.
The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. All you need is a webcam and an audience and you can run video conferencing within the tool. And content that is feature-rich, like online...
Is it the product preview video content, the case studies, the infographics, or none/all of the above? In addition, tracing the trajectory of the story from one member of the target audience to another is a great indicator of where to buy PPC and...
