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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: If you aren't upping your content game in a big way this year, you're going to...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Using the inverse of the previous example...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    This may explain why go-to advertising outlets like Google, Facebook and Twitter are refusing to allows sponsored content promoting recreational marijuana use. However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. In fact, The Content Marketing Institute recently released a study that the most...

  9. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The content that finds its way through the complicated maze of devices, social connections, and search algorithms to an individual consumer is only as good as the story it tells. The top down, broadcast advertising model is a relic of the past.