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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Using the inverse of the previous example...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The Super Bowl isn't a very targeted buy. I hope for a great game and that advertising continues to push our craft forward, especially digitally. This is the time when the ad world is paying close attention to those companies who are long time...