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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  7. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates...