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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Build an Appropriate Strategy for Each Market However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. You have $20,000 for the photo shoot – make sure to get really skinny models – and...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social sharing and...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement...