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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. Achieving A More Unified Digital Strategy And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin’s Moz team...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This revelation affects everything from targeting strategy to mobile ad creative. For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  5. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    So why do you want to use Google+ hangouts as part of your international strategy? If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples.