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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  2. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    So why do you want to use Google+ hangouts as part of your international strategy? If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples.

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: Both Walgreens and Rite Aid are currently bidding on keywords that are advertising their own flu shots: