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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag...

  2. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising.

  5. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. These mobile-first networks are rapidly changing the social networking space and creating a significant amount of...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. The system holds a specific ad space while the user is loading a website...

  7. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. As the social media advertising space gets bigger and increase of $500,000 in advertising spend gets...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  10. 5 Social Media Advertising Trends to Watch for in 2014

    The development boom hasn't slowed down at all this year and is propelling the entire social media space forward into 2014. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...