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  1. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  2. Why You Need to Own Your Data & Digital Assets

    Custom development can often complement open source or licensed solutions, offering the best of both worlds. However, the ability to update to the most current version of the platform must be preserved, or you have opted-out from the benefit of...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. Keyword data is still available for advertisers using PPC on Google's platform.

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. Source: comScore Multi-Platform May 2013 Without a large body of work proving that mobile ads do in fact work, it's...