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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. The cultivation of quality content will require contribution from every area of the organization...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. From an SEO perspective, Google will be looking at companies that have robust...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and...

  4. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. The fact that Facebook has built a multi-billion dollar annual mobile ad business in about a year delivers that simple...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    When it comes to monitoring the comprehensive social landscape, there are many solutions to choose from. For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    However, as advertisers begin to experiment with Facebook's mobile advertising solutions, many plan their initial strategies based on click outcomes: How much on-Facebook engagement and traffic can I drive to my mobile website or app store page?

  7. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year. The new product, which Yahoo is launching in connection with location software company Yext, is designed to help...

  8. How to Create an Editorial Calendar That Will Grow Your Audience

    There are two simple solutions: Add breaking news posts on top of the posts you planned in your editorial calendar, or just move your calendar back. Consistent content updates thanks to an editorial calendar lead to more engaged readers and...