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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Download and read more in the Google Analytics Solutions Gallery. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how campaigns are...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Ninety percent of consumers who have interacted with a brand on social media are likely to...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    When it comes to monitoring the comprehensive social landscape, there are many solutions to choose from. For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments...

  7. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  8. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year. Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales...