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  1. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. This is an exciting time for those working in the advertising and search...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Excessive Pagination - Possible Solutions Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Advertising Problems and Panda - What I’ve Seen Hypothetically speaking, let’s say a website is generating $200,000 in...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    And these new views offer better solutions for more effective advertising. Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  5. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Equustek Solutions has requested that Google "remove all search results that link to...

  7. Why You Need to Own Your Data & Digital Assets

    Custom development can often complement open source or licensed solutions, offering the best of both worlds. Lack of data creates a distinct disadvantage for professionals who rely on data vs.gut instinct" and intuition to make informed decisions...

  8. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in...

  9. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. In order to take advantage of the Google Analytics Solutions Gallery...

  10. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  11. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Download and read more in the Google Analytics Solutions Gallery. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how campaigns are...

  12. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while...

  13. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Ninety percent of consumers who have interacted with a brand on social media are likely to...