SEO News

Advertising Side Trademark Issues

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  1. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  2. Search and the Law: Professor Eric Goldman

    He also writes about legal issues relevant to online marketers at his Technology but it's typical that the interaction with a trademark office is more complicated than with a copyright office. It's also important for an attorney to interpret the...

  3. Search and the Law: Attorney Deborah Wilcox

    Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which includes managing and litigating copyright, trademark, and e-commerce and domain name issues in both in the U.S.and internationally.

  4. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. It revolves around 2 issues: 1) Whether the use of a keyword to trigger a PPC advertisement may...

  5. Looking Back, Looking Ahead: Developments With Consumer Search

    You won't understand trademark issues, if you don't contemplate the impact editorial listings may have on consumers who also view ads. This doesn't mean guaranteed rankings but perhaps instead tools and services that help them better monitor and...