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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. Going to SES Toronto 2010 to Keep Up-To-Date with Industry Trends and See New Products and Services

    Understanding these differences and learning to navigate your way through similar but different approaches to Search Engine Marketing (SEM), including search engine optimization (SEO) and pay-per-click (PPC) advertising, can help you grow your...

  3. UK Online Video Viewing Up 37 Percent During Past Year‏

    Let's hope that marketers on the other side of the pond aren't optimising videos with the expectation that they'll get crawled by a video search engine. If Iceland's Eyjafjallajokull volcano doesn't ground my flight, I'll be flying to London to...

  4. Search Engine Forums Spotlight

    But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. Citysearch's content and its new advertising program bridges a gap between search engines and online yellow pages.