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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Twitter Speak From @ to Z – Terms & Definitions

    As you can see, Search Engine Watch's logo shows up, rather than my photo (the top tweet is the retweet, the bottom is a normal tweet). You can favorite a tweet by clicking the "favorite" button that appears on the tweet when you scroll over, and...

  3. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    Should one start focusing on getting leads from social media other than search engine results? You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of...

  4. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The first is on the search engine side of things. While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them the maximum benefit of those links for search engine rankings.

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur.

  6. How the Gun Control Debate is Impacting Search Results

    Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In December 2012, search engine traffic increased for meethenra.org from 491 to 2,094 and...

  7. 7 Time-Saving Google Analytics Custom Reports

    Editor's note: This column originally was published on May 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. This first tab of this report, Targeting, will break things down by placing the...