SEO News

Advertising Side Contextual

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. The list of Facebook approved DSP (demand side platform...

  3. Stop Selling Search, Start Selling Performance Marketing

    The dominance of paid search and contextual advertising, specifically through Google AdWords and its challenger, Microsoft adCenter. The rise of the ad exchanges and Demand Side Platforms makes display advertising sexier than ever before, allowing...