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  1. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. According to Lash, "aggressive selling" is all about ad reps...

  3. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...

  4. Google: Can The Marcia Brady Of Search Stay Sweet?

    I personally doubt the allegations, though there were a few disturbing anecdotes shared by attendees at the Search Engine Strategies conference about ad reps seeming to know that sites had been banned by Google, thus making the pitch to take out...

  5. Google: Can The Marcia Brady Of Search Stay Sweet?

    I personally doubt the allegations, though there were a few disturbing anecdotes shared by attendees at the Search Engine Strategies conference about ad reps seeming to know that sites had been banned by Google, thus making the pitch to take out...