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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Ad networks: The most stable element of Russia's advertising market. Demand-side platforms: Bidding technology for advertisers.

  3. Twitter Speak From @ to Z – Terms & Definitions

    You can favorite a tweet by clicking the "favorite" button that appears on the tweet when you scroll over, and you can find all of your favorite tweets when you click the "favorites" menu that you see on the top left hand side of your profile.