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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What the searcher actually types into the search engine is a very clear window into intent. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for...

  2. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. Unfortunately, controversy, bad behavior, and negative press also appear in search engine results.

  4. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Break it down month-by-month, then week-by-week to day-by-day and even hour by...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Search Engine Results Check out this comprehensive article on this impending product here on...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  7. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Each quarter, Search Engine Watch receives a number of reports from analysts in the online advertising space. Analysts from each reporting company offered some tips for Search Engine Watch readers. Covario just released their Q1 Global Paid Search...

  8. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Engine Ready put together this comprehensive negative keyword list and KoMarketing Associates created one specific to B2B. The broader you target your paid search buys, the more important your aim. This is an advanced technique detailed here.