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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Since students go back to school at specific times of the year, Chegg knew it had to...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board.

  5. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. All in all, the retailers surveyed for the Social Commerce IQ report stated...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using a Facebook advertising management platform, this can be accomplished in under three minutes. As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will...

  7. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales.