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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. Advertising-wise, as traffic climbs the ad team sees the potential...

  2. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: According to IBM’s Cyber Monday report, there is a spike is online sales activity right before midnight EST. We’d love to hear what trends in shopping and PPC advertising you’re seeing. You might say we take our responsibility to the economy...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    By doing this, the retailer was also able to get ahead with holiday sales. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...

  6. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. The third and final tool from DoubleClick is purchase detail reports, which it...

  8. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from...