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Advertising Revenues Bia Kelsey

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  1. Will Local Make up 70% of Mobile Ad Spending?

    Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4 billion in 2015. Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million...