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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. These allow publishers to sell the rest of the...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Of these two devices, tablets saw significant increases, with revenues doubling year-over-year to nearly 19 percent. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Despite concerns about ad spend being down, the Interactive Advertising Bureau has...

  5. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. This year, Google will increase revenues faster than the overall market thanks to continued monetization of...

  6. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search ad revenues once again broke records in 2012. The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including...