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Advertising Revenues

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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 [percent] of the additional $9.2 billion that went toward mobile in 2013. The Interactive Advertising Bureau (IAB) and IHS released findings that show...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  5. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Despite concerns about ad spend being down, the Interactive Advertising Bureau has...

  6. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. This year, Google will increase revenues faster than the overall market thanks to continued monetization of...