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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. In the presentation, Gagnon said that better analytics tools are quickly making old...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  5. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes...

  7. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Update Your Paid Search Campaigns If you're running paid advertising campaigns and you're focusing on a local market - your...