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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Research paper on the behavioral signals that suggest that a user is having trouble in a search task. Solve Media aims to address a common consumer headache while providing a new revenue source for publishers.

  3. Netmining's New Ad Network Brings Optimization to Behavioral Ads

    But that's not all, they're taking the technology and applying it towards a new behavioral ad network. Then, it takes that score to serve up ads relating to the product they showed the most interest in, when that visitor is browsing other sites...

  4. Landing Pages: Test Now or Forever Hold Your Peace

    Oliver Chaine, CEO and Founder of magnify360, a behavioral marketing firm, says, "Landing page testing is an absolute necessity today both because PPC has the highest ROI in this climate of shrinking budgets and because of Google's recent changes...

  5. SearchDay | Google OS Arrives, In the Form of a Browser

    Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments. And as Google has grown, the search company has expanded...