SEO News

Advertising Research Foundation

  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is a critically important step because it's the foundation of the campaign. For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research.

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. Mobile is preferred over the PC for executives conducting research during and after office hours...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. Since Google made the decision to encrypt the vast majority...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    confidence and establishes a foundation that allows businesses to effectively implement new mobile technologies. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012.

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. Gunnard Johnson, Google's Advertising Research Director, posted a related story on...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill...

  7. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    We assume they are talking about Facebook Ads traffic because that’s the foundation of their claim. To illustrate our past experience, and research Limited’s claims, we performed our own Facebook Bot Study at aimClear.