SEO News

Advertising Research Foundation

RSS
  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. Since Google made the decision to encrypt the vast majority...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    confidence and establishes a foundation that allows businesses to effectively implement new mobile technologies. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012.

  3. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. Gunnard Johnson, Google's Advertising Research Director, posted a related story on...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    We assume they are talking about Facebook Ads traffic because that’s the foundation of their claim. To illustrate our past experience, and research Limited’s claims, we performed our own Facebook Bot Study at aimClear.

  6. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Instead of making YouTube an afterthought, use it as the foundation as you develop and refine your messaging. Walking through doorways causes forgetting" is a central finding in the research of Notre Dame professor Gabriel Radvansky.

  7. Rumors of the Press Release's Death have been Greatly Exaggerated

    If there is any foundation for the report, I will at once apprise the anxious public. A few years from now, someone should make another exhaustive investigation and, if there is any foundation for the report, should at once apprise the anxious public.

  8. .Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising

    Last week, .Fox Networks (pronounced "dot-fox") and comScore unveiled the findings of a ground-breaking U.K.study at the Advertising Research Foundation's 2010 conference in New York. The study found that video and display advertising are effective...