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  1. Why You Need to Own Your Data & Digital Assets

    Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on their platform(s). Lack of data creates a distinct disadvantage for professionals who rely on data...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. What the research found was that customers who...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. For all their creative and advertising investments, major brands have only garnered only 3 percent of the...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. PLAs in 2013: The Research