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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. For some crazy reason, marketers, and others tasked with the decision to elevate...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. Will Google Adwords Professionals Search Force Agencies To Get Certified?

    Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media...

  4. adCenter Offers $1000 in Free Clicks for SEMPO Members

    Microsoft has long been our lead sponsor and advocate on several fronts including the SEMPO Training Institute, as well as for special programs like the adCenter search advertising promotion. Microsoft's adCenter is launching a new offer for Search...

  5. Building a Data-Driven Organization

    You may rely on surveys, membership programs, and store-by-store data. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how.

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  6. Making the Most of Your Local Search Marketing Dollars

    The best campaigns are comprehensive programs allocated across a variety of media properties. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your...

  7. Need To Track Your Brand Online? Try Search Monitor

    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy...

  8. Search Spend Seems Healthy Despite Slowing Economy

    Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct mail and other marketing programs. Preliminary results of the 2007 State of the Market Survey were released today at Search...

  9. Marketing to Hispanics Part II Released

    Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...

  10. Search Engine Forums Spotlight

    Q: Is Google AdWords the least expensive way to advertise affiliate programs? I am creating a list of what is encompassed under the Search Engine Marketing umbrella. What Falls Into the Search Engine Marketing Category High Rankings Forum