It's Getting Harder to Make Money on YouTube – Bloomberg BusinessweekRevenue-sharing program has more than a million creators, but ad rates are falling (from $9.35 per 1,000 views in June 2012 to $6.33 in March 2013).
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. It's a good time [for a merchant] to look at the whole affiliate program...
However, it would be easy to blindly rely on these results to shut down a paid search program that: GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. EBay recently announced that it has proven quantitatively...
Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Note: in the recent past Google offered a Grantspro program for eligible nonprofit advertisers...
For some time now, we've seen a trend developing, in which links seem to be providing a diminishing portion of the ROI in a comprehensive SEO program. Much as a link from the New York Times to your blog post would be a WOOT!
In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...
This year’s program includes topics on a range of key areas that will benefit most organizations. Link Building in a Post-Penguin World Activating the Social-Search Dynamic The Convergence of Search, Social, and Content Marketing
The goal of any strategic PR program is to ensure you’re hitting the right audiences (journalists, analysts, bloggers, partners, customers) at the right times. Collaboration between SEO and PR teams is becoming even more critical for the success of...
In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. See her post for more on optimizing your site and online profiles for local search.
Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...
When you compare the reasons why a competitor may have more success than you, you can begin to develop a program based upon address those “holes” (deficiencies) and scope out a project plan, accordingly.
In May 2011, Demand Media closed down its user-submitted article program on eHow.com and made the decision to either buy the rights to an article and run it through a studio-based editorial process or take it down.
Their new company, StatsMix, was selected to participate in the TechStars (early-stage business) accelerator program, and quickly piqued the interest of investors who intuitively understood they were onto something big.
This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free...
Active GRP, which has been launched in a pilot program for Google DoubleClick for Advertisers customers, is built into its ad-serving tools. We think that with brand new metrics comes a new brand moment - one that will encourage brands to invest in...
Then take a look at their new premium ad upgrades, in addition to their Reach Generator program, both kicking into longer strides as you read this. Greater detail and context is offered in the linked post above, but you can quickly consider how/if...
Local small businesses rarely use Google’s AdWords program to its full potential. Imagine sending your local business client a screenshot of their ad on the New York Times or Washington Post – while keeping their advertising budget under $300 per...
Today we’ll review targeting opportunities for the LinkedIn Ads program. We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”).
Brightcove’s Sara Watson references the first best practice of a social video program as leveraging the power keywords in your video’s titles, descriptions and tags to maximize search engine visibility.
More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program. Let’s review the Promoted Videos program, look at the latest changes, and hear what a couple of advertisers think about it.
