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  1. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go...

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Note: in the recent past Google offered a Grantspro program for eligible...

  3. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Which platform do you prefer for election results monitoring? In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends...

  4. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. While you can learn over time what content resonates with your audience, doing this same exercise through Twitter’s paid media platform...

  5. Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage

    While their initial announcement hedges around actually accusing Facebook of running the bots, the message is clear: Facebook’s ad platform has a big click fraud problem. The messages that talk ‘at’ consumers in other mediums like TV or search need...