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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. These advertising options can fall by the wayside in favor of regular search network...

  2. Audience Targeting Strategies for LinkedIn Ads

    Today we’ll review targeting opportunities for the LinkedIn Ads program. For example, let’s say you are advertising software that is geared toward marketing professionals. Company category (marketing): Individuals who work for companies in North...