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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. To create a Google Shopping Campaign in AdWords, select your chosen campaign and...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. The point is that by creating a work-around that...

  3. Google Product Extensions Make It to Mobile

    Log into your Google AdWords account and locate your AdWords Customer ID (located in the top-right corner of every page, just below your login address). We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and...

  4. SearchDay | Launch Google Freedom Now

    Here are three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house. Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...