There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Companies such as Comcast and Verizon Fios can advertise premium channels or pay-per-view fights. Upselling to Current Customers: By targeting your current set of customers, you can deliver targeted mobile ads about add-ons to their current program.
Many sites that offer premium services for an additional charge saw a decline in their subscriptions revenue ratio, said a press release on the Gartner Inc.report. Better performance, coupled with richer formats and creative elements, like video...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. Facebook's new premium ads have been creating 5 to 10 times more...
Avoid clichéd advertising phrases and focus on clear descriptions - words are at a premium, so make them count. Targeting ads is different from optimizing the ad copy itself. Different PPC platforms may reach different or specialized audiences...
By offering free channels with high quality content featuring household names, YouTube will try to draw premium advertisers and their big ad budgets online. Google also launched a new website promoting the different ad formats they’re testing; ads...
The pureplay online company to most closely facilitate the traditional media model is Hulu, which licenses content from the main stations (in the same way as local TV stations) and broadcasts it free over the web, to be monetized with...
Close work with Yahoo's Right Media Exchange and Microsoft's Atlas could see adCenter provide a premium search retargeting network. Yahoo also recently bought display ad innovation company, Dapper, which uses re-targeting data to create highly...
This compares to $213 563 last year, according to Advertising Age's annual survey of ad costs in prime-time broadcast shows -- a 400% premium for advertisers who didn't book ahead. There are many advertisers willing to pay a reasonable premium for...
The Premium Text Ad Program represents a new opportunity for site owners to add high-payout, high-quality text ads from respected sources to supplement other ads they are running and optimizing with YieldBuild on their sites.
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. Because of that, they're comparing the program to search engine ads. The ads are now being served on the sites of 34,000 publishers.
Expect to see a growing gap between premium and non-premium ad space. What WILL drive up pricing is scarcity, as the premium spaces fill up their inventory. Facebook and MySpace will be pushed aside by some new social media/networking program.
There are also possibilities to upsell users to enhanced functionality or premium content such as travel guides. Michael Boland is a senior analyst with The Kelsey Group’s Interactive Local Media program, and a contributor to the Search Engine...
The key advantage for Microsoft is demographic targeting, where advertisers pay a premium bid price to reach a target audience, based on Passport and Windows Live ID information. Jones said there simply are not enough PDA/mobile searches going on...
The only way to differentiate it is to have a specific angle of coverage at which you excel, unique voices that demand a premium, or to leverage a position that can't be replicated by aggregators: local.
Google Testing Ad Supported Premium Video Google is running a test offering about 2,000 premium videos available for free streaming viewing, inserting a persistent banner-type ad at the top of the screen and showing an additional post-roll video...
Testing Ad Supported Premium Video Google is running a test offering about 2,000 premium videos available for free streaming viewing, inserting a persistent banner-type ad at the top of the screen and showing an additional post-roll video ad once...
You'll also see the bid range necessary for premium placement at the top of the search results page. released the new search ad application program interfaces (APIs) designed to support the new platform.
You'll also see the bid range necessary for premium placement at the top of the search results page. In conjunction with the announcement, Yahoo released the new search ad application program interfaces (APIs) designed to support the new platform.
Most likely because they'll want to pay a premium to be ranked well at Ask Jeeves. A premium? Because the program involved ad reps, it was only really available to high-end advertisers making a significant spend.
