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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in...

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Note: in the recent past Google offered a Grantspro program for eligible nonprofit advertisers...

  3. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. See her post for more on optimizing your site and online profiles for local search.

  4. Audience Targeting Strategies for LinkedIn Ads

    Today we’ll review targeting opportunities for the LinkedIn Ads program. We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”).