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  1. How Can Good PPC Managers Become Great PPC Managers?

    We were chatting about the characteristics that great PPC professionals exude, and she said something that sums it up perfectly: "They know how to figure stuff out. It's true that with the right training, most PPC professionals can become very good...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600. This year, there was a marked increase in entry-level SEO professionals, along with a decrease...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.