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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. You can now reengage website visitors based on the products, services, or destinations...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Earned media activity can be an excellent indicator...

  3. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    A major factor in the firm's projections is that marketers will master the learning curve and mobile marketing products will get easier to use over time. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study...

  4. How Advanced Marketers Will Use Facebook in 2012

    When I spoke to Vivek Subramanian, VP of Products for CalmSea, he said they are seeing upwards of a 70 percent acceptance rate on the permissions authorization for branded apps (which could include coupons, sweepstakes, private sales, group buys...

  5. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The second part of the arrangement, a search solution for global digital marketers, leverages SEO technologies Covario Organic Search Insight and Covario Organic Search Optimizer with Kenshoo’s Enterprise, Local, and Social campaign management...