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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Trust will develop over time, and new products can then be proposed. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don't have the luxury of being...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. This will be the first time that this many Meetup Groups of marketing...

  5. Reality Check: Google Isn't 'Killing' Organic Search

    The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change: In fact, according to the Mobile Path-to-Purchase study published earlier this year, 60 percent of...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    products – Yodel AnecdotalYahoo killing off products you probably don't use. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out...

  8. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren't already familiar with their brand, but are in need of their products or services.