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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and “adwords labels” attributes to group your products in Shopping campaigns. With your product inventory at your fingertips in AdWords, you can...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. You can now reengage website visitors based on the products, services, or destinations...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube...