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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge...

  2. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. Google has announced two new tools for Google merchants on the Google Commerce blog.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. For more information, including search trends, top websites and retail products for back to...

  7. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...

  8. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    So just approach some of the tools and services and products that you see on the various boards with a little bit of caution. Not surprisingly, the first one he mentions is regarding advertising. Or do you keep hearing something inaccurate being...

  9. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including...