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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. For more information, including search trends, top websites and retail products for back to...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    So just approach some of the tools and services and products that you see on the various boards with a little bit of caution. Not surprisingly, the first one he mentions is regarding advertising. Or do you keep hearing something inaccurate being...

  4. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and “adwords labels” attributes to group your products in Shopping campaigns. With your product inventory at your fingertips in AdWords, you can...