SEO News

Advertising Products

RSS
  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  5. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. Google has announced two new tools for Google merchants on the Google Commerce blog.

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...