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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. Most often, when visitors "bounce" from your website it's because they're still...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. The purest source of this information is the...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? The exact nature of the impact depends on the marketer, the customer, the product, the vertical, the situation and many other variables, but marketers should be aware of some of the...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? Your ad is more likely to perform better and continue running successfully if it is being displayed...

  5. 4 Secrets About Paid Search Agencies

    The best way to kill a bad product is great advertising. Chances are that if you’re struggling to sell your product in other channels, then paid search isn’t going to be a magic bullet. The more realistic and candid you are about what each of you...