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Advertising Product Brand Building

  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. Putting too much pressure on consumers in a...