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Advertising Product Afterthought

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  1. Is One-Stop Media Buying a Failed Model?

    Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Another great product before its time, the Tucker Automobile Company didn't fare well in the long term.

  2. President 2.0

    Social Media as a Strategy, Not an Afterthought It appears more real-time with seamless and wireless updates to the game to allow for such real-time product placement. In this case, the product placement was Obama with the specific message of early...

  3. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Their campaign bought search space on "brown and bubbly" among other...

  4. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. It used to be thought that businesses must build brand awareness off line for their product to...

  5. Search Engine Marketing Finally Getting Respect

    If you are marketing a web site, search engines are not an afterthought to your banner ad spend. This is a big red flag in the face of anyone that there's a product in demand. It points out that a March 2001 study by Jupiter and NPD found that when...