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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Search engine censorship seems to be a topic that is...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. Pinterest and Instagram will be a place for retailers to explore back-to-school advertising. School may have just got out for some, but that doesn't mean search...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search).

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Display Advertising Well, don’t imagine any longer, you can (and...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...