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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. Most often, when visitors "bounce" from your website it's because they're still...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. Data shows that the migration to online marketing generally starts with the wrong product (i.e.