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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. The previous product meant we had to work with a combined CPA, so this...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. The first feature, adaptive Shopping campaigns, is a new way to create and...

  4. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Many of the features from the newly retired products have been integrated into other areas of its product set. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have...