Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
How A Killer Content Strategy Builds Quality Links, Au Naturale! Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get...
Once or twice called a “Wikipedia killer” Knol competed with Wikipedia, but offered a distinct difference in that Knol articles featured personal expertise by emphasizing authorship more similar to Squidoo and HubPages.
Killer Landing Pages: 3 Examples of Landing Pages that Convertby Erez Barak Achievements: #Runnerup Most Tweeted Analytics Story. PPC Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov
For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...
The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...
Creating Killer Ads Using Bing Dynamic Text - PPC Hero Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. SEO and PPC: A Love-Hate Relationship by Gareth Owen
Killer Adwords Strategies for Startups - PPC Blog Google Related PPC Ads in AdWords by Danny Goodwin The What, Why, and How on Low Search Volume Keywords - PPC Hero LinkedIn #PPC Personas: Targeting B2B Buyers - aimClear
YouTube's Becomes Serial Kitten Killer, Deletes Many Kitten Videos by Frank Watson One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC...
Killer Facebook Marketing Tactics PPC Beyond Search: New Ad Formats, Display & Social Ads in a Quality Score World Following its re-branding earlier this year, the event has expanded its conference to include education in social media marketing in...
There are a few theories on why Baidu is the Google-killer in China. Your money might be better spent on increasing your Baidu PPC advertising budget, as Baidu apparently doesn't take relevancy into account with PPC -- higher rankings are achieved...
Build Links with a Killer Sales Promotion by Justilien Gaspard Google Killer? Expand Your PPC Reach With Google's Interest-Based Advertising by Melissa Mackey Things Agencies Hate About Facebook Social Ads by Marc Poirier
Facebook has implied that its upcoming F8 conference will be the place where it "turns on" automatic location tags for status updates, while Google – the consummate category killer – has dabbled in location with Latitude and MyLocation.
Not a Google-killer, mind you, but a credible place to spend search advertising budget in addition to Google. On the other hand, Microsoft's PPC tools are extremely robust – more so than even Google's in many ways.
Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Google TV Gets Boost with NBC Universal Deal Posted by Kevin Newcomb Sep 9, 2008 Google has...
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Put another way, I could take one of my best performing ads, one which both I and Google .
We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: This process doesn't apply to campaigns directed at...
In today's Profitable PPC column, "More Killer Keyword Techniques: Personas and Buckets," David Szetela shows you how to create landing pages using keywords built around personas. Successful PPC advertising campaigns are composed of perfect keyword...
Rather than manually weed out the less-relevant URLs, I simply pasted the entire list into Google's Placement Tool – and let the tool tell me which sites accept AdWords ads. Observant readers might recall a recent column where I described a problem...
