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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Until retailers can instill more confidence in the mobile purchase process, consumers may be content...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as:

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. For many brands, SEO, social media, email marketing, conversion, content...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. Why Real-Time Bidding is Set to Become Huge

    The excitement around this sexy new(ish) way of running display campaigns is on par with where PPC was less than a decade ago. Traditional display buying requires negotiating with publishers and buying an advertising space to guarantee visibility...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Search-discovery isn't PPC/paid. We live in a three-device world – leading to attribution and content iteration challenges. Attribution and Content Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned...