A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report...
Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both.
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to...
How-to Test Drive GeoFlow using PPC Data in Excel 2013 If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. Let's connect the dots between shiny new Excel toy, advertising data...
In addition, tracing the trajectory of the story from one member of the target audience to another is a great indicator of where to buy PPC and other forms of advertising to further amplify the message(s) and incrementally expand its reach.
Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. We do not believe bundling mobile, desktop and tablet advertising...
While searches, results, and PPC are reliant upon what is occurring in the world whether it be relative to music, sports, politics, current events, or otherwise, they will always change with the times just as the March Madness tournament verified.
PPC Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
PPC Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. After slamming Google AdWords for taking control away from customers, Bing...
It isn't uncommon to utilize dozens of toll free numbers in PPC campaigns. How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The PPC Wild West When I was a PPC youngster, we had to walk to school through 8 feet of snow, uphill both ways. And if you want to stay successful at PPC over the next few years, it’s critical that you understand their thinking and motivation.
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Impact on YouTube Advertising While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind.
In addition to the sessions on PPC and other advertising, there will be a plethora of educational and networking opportunities to become a better online marketer. As a PPC expert, I naturally gravitate toward the paid search sessions to get my...
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for...
Our jury of PPC experts had plenty to say about this hotly debated topic. Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value.
