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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. In his SES Denver presentation, "The Four Cornerstones of LinkedIn...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    We’d love to hear what trends in shopping and PPC advertising you’re seeing. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    How Long Should a Christmas PPC Campaign Last? Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. This can help you identify advertising targets, cross-selling opportunities, new...