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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords. According to founder of Righteous Marketing Robert Brady, when used correctly, the platform...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. So what exists today is a massive platform for self-expression and...