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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. So what exists today is a massive platform for self-expression and...

  3. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...