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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Advertising platforms change all the time with new features. Every business is different and the level of attention needed for...

  2. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. If you're interested in ways to optimize your site and social platforms for search engines, then this...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Almost all of the testing platforms out there today support two types of tests: This is why every business should be testing, but not enough do. Why testing is important for your business. It really depends on your business model.

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  5. New Google Privacy Policy Combines User Data From All Google Services

    If Google can share more data across more platforms, that means Google can make mobile search work better and fix a fragmented area that is hurting its overall search business. Even if the company believes that tracking users across all platforms...

  6. How Advanced Marketers Will Use Facebook in 2012

    Although the summaries on these platforms don’t do them justice, my hope is you’ll be inspired to dig deeper regarding the possibilities they offer. On the contrary, it goes straight to the core of how companies can use a new breed of tools...

  7. Marchex Launches Integrated Local Advertising Platform

    Marchex Consolidates Ad Platforms The local advertising platform offers three products: online advertising, call-based advertising, and Business Profile Pages Full Advertising Campaign Management – All campaigns are managed by a dedicated team of...

  8. Yahoo to Microsoft: We Already Dumped You

    Our Board cited Yahoo's global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as its substantial unconsolidated investments, as...

  9. Former Citysearch CEO Heads to Idearc

    Idearc owns several online advertising platforms including Superpages.com, Superpages Mobile, Switchboard.com, LocalSearch.com, Verizon Yellow Pages, and Verizon White Pages. I am excited about the opportunity to lead Idearc's Internet business...