SEO News

Advertising Platforms Measure Results

  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. However, there is a simple solution to measure cross-device campaigns.

  3. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). As you start developing your mobile campaigns, you'll want...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Creating content that is easy to consume, share, and act upon...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Measure the organic traffic your content is getting from search engines.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Yet marketers struggle to pull together a holistic view of a consumer who may connect across devices, at various points throughout the day, on a number of platforms. Make Sure Your Platforms Play Nice With the Tools That Run Your Business

  7. Integrating Owned, Earned & Paid Media For Better SEO

    The distribution, discussion, and reaction to that online content off-site, on social platforms, must be earned, requiring the creation of quality content. Optimization is a vital part of each social media profile (an owned asset) as well as the...

  8. Setting up PPC Campaigns

    Budget: While its true there is no minimum budget for most of the ad platforms, you're limited by your budget. Depending on your web analytics tool, make sure you set up your campaign and associated landing pages correctly so you can measure your...

  9. Ford Retains Confidence in Facebook Ads as GM Quits

    The automaker, with its 10.2 million likes across brands on the social site, he said, plans on "accelerating our efforts in Facebook and other social platforms. However, in his experience a lot of brands don't know how to measure performance...